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[¹®´Ü¿­ÀÇ `µðÁöÅÐ English`] ÀÎÅͳݻçÀÌÆ® Ž»ö(4)

ÇÁ¸°Æ® ÆäÀ̽ººÏ Æ®À§ÅÍ Ä«Ä«¿À½ºÅ丮
CEO ÄûÁî 4¹ø°, °£´ÜÈ÷ ¹Ì±¹ ±Ù´ë »ê¾÷»ç¸¦ Àß ²ç°í ÀÖÀ¸¸é ³²µé¿¡°Ô »ó½Ä ¼öÁØÀ» »Ë³¾ ¼öµµ ÀÖ´Ù.

The year is 1962. You manage several successful franchises of a variety-store chain, and notice that your discount items are most profitable. You are unable to convince the company leaders to open stores offering only discount items. What do you do?

a) Take a job at the corporate office and work your way up to a decision-making position from which you can promote your vision.

b) Find investment partners, buy out the company, and fire the top level of management.

c) Find investment partners and begin a chain of your own stores, offering only discount items.

<¹®Á¦ 4> 1962³âÀÌ´Ù. ´ç½ÅÀº ÀâÈ­Á¡ÀÇ ºÐÁ¡µéÀ» ´ã´çÇؼ­ ¿î¿µÇÏ°í Àִµ¥ ÇÒÀÎ Ç°¸ñÀÌ °¡Àå ÀÌÀ±ÀÌ ¸¹ÀÌ ³²´Â´Ù´Â °ÍÀ» ¹ß°ßÇß´Ù. ÇÏÁö¸¸ ÇÒÀÎ Ç°¸ñ¸¸ Ãë±ÞÇÏÀÚ°í ȸ»ç ÃÖ°íÀ§ÃþÀ» ¼³µæÇÒ ¼ö´Â ¾ø´Ù. ¾î¶»°Ô ÇÒ °ÍÀΰ¡?

a. »ç¹«Á÷ ±Ù¹«¸¦ ÇÏ¸ç ¿øÇÏ´Â ´ë·Î ÇÒ ¼ö ÀÖ´Â ÃÖ°í °áÁ¤±ÇÀÚÀÇ ÀÚ¸®¿¡ ¿À¸¥´Ù.

b. ÅõÀÚÀÚ¸¦ ¹ß°ßÇؼ­ ȸ»ç¸¦ »ç µéÀÌ°í ÃÖ°í °æ¿µÁøÀ» ÇØ°íÇÑ´Ù.


c. ÅõÀÚÀÚ¸¦ ¹ß°ßÇؼ­ ÇÒÀÎ Ç°¸ñ¸¸ Ãë±ÞÇÏ´Â ÀڽŸ¸ÀÇ È¸»ç¸¦ °æ¿µÇÑ´Ù.
½Ã´ë ¹è°æÀÌ Á¡Á¡ ÃÖ±ÙÀ¸·Î ´Ù°¡¿Â´Ù. ÀÌ Á¤µµÂë Çصµ ´«Ä¡¸¦ ¸ø ä¼Ì´ÂÁö? ¸¸ÀÏ ±×·¸´Ù¸é ´ç½ÅÀº º°·Î CEO °¨ Àç¸ñÀÌ ¾Æ´ÑÁöµµ ¸ð¸£°Ú´Ù.(³Ê¹« ±â Á×ÀÌ´Â ¼Ò¸®¿´³ª?)

The correct answer: C

In 1962 Sam Walton managed 15 Ben Franklin stores. That year, unable to convince the Ben Franklin Company to start a chain of stores that offered discounts all the time on all items, Sam and his brother opened their own store, Wal-Mart Discount City, in Rogers, Arkansas. By 1969, they operated 18 Wal-Mart Discount City stores (now called simply Wal-Marts).

Á¤´äÀº C.

1962³â¿¡ »ù ¿ùÆ°Àº 15°³ÀÇ º¥ ÇÁ·©Å¬¸° ÀâÈ­Á¡À» ¿î¿µÇÏ°í ÀÖ¾ú´Ù. ±×ÇØ¿¡ ±×´Â Ç×»ó ÇÒÀÎ Ç°¸ñ¸¸ Ãë±ÞÇÏÀÚ´Â Á¦¾ÈÀ» º»»ç¿¡´Ù ÇßÁö¸¸ ±×µéÀ» ¼³µæÇÒ ¼ö ¾ø¾ú´Ù. ±×·¡¼­ »ù°ú ±×ÀÇ µ¿»ýÀº ¾ÆÄ­¼Ò ÁÖ ·ÎÀú½º ¿ù-¸¶Æ® µð½ºÄ«¿îÆ® ½ÃƼ¶ó´Â Àڽŵ鸸ÀÇ °¡°Ô¸¦ ¿­¾ú´Ù. 1969³â¿¡ À̸£·¯¼­´Â 18°³ÀÇ ¿ù-¸¶Æ® µð½ºÄ«¿îÆ® ½ÃƼ¸¦ ¿î¿µÇÏ°í ÀÖ¾ú´Ù. (Áö±ÝÀº ´Ü¼øÈ÷ ¿ù-¸¶Æ®¶ó°í ºÒ¸®´Â ¹Ù·Î ±× °÷ÀÌ´Ù)

-variety store ÀâÈ­Á¡

-convince È®½Å½ÃÅ°´Ù