As much as 60% of the items bought from online shopping malls are returned. The biggest obstacle of online shopping has been the high return rate as consumers can't try on clothes before buying them. But what if an avatar which has the exact same body size as you do tries on clothes for you? In fact, Electronics and Telecommunications Research Institute has developed a technology that creates your own three dimensional avatar in just a second by scanning your body and puts on clothes virtually. Let's meet the real 3D body measurement technology that is set to create a new online fashion culture.
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